Cove Music Festival Branding

This conceptual branding project was created for a fictional event called Cove Music Festival—a vibrant, beachside celebration of pop music, art, and summer energy. The visual identity combines bold pop art elements with a breezy, coastal aesthetic, reflecting the festival’s upbeat and carefree vibe. From the logo and color palette to promotional posters and social media graphics, each design was crafted to feel youthful, nostalgic, and full of movement. Baby blue serves as the anchor color, evoking the ocean while contrasting beautifully with punchy accents and retro-inspired typography. This project captures the essence of a sun-soaked weekend filled with music, community, and good vibes—perfect for a crowd that loves fun, fashion, and freedom.

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